Customer First at the Global Threads Company
The transition from high school to college can be stressful and difficult as incoming freshman from different backgrounds leave home for the first time. They’re homesick and may not have any friends when they arrive to the dormitory. That’s why the University of Tulsa started the Jumpstart TU program, which sends students on a week-long trip to Panama where they’re exposed to a new language and culture. This year, the program grew to more than 130 incoming freshman and 20 staff. One of the first things these world travelers had in common was matching Global Threads t-shirts and hats custom designed for their trip and their class. Dallas-based Global Threads was founded in 2013 by Kyle McAllister as a way to capture the international experience and
create memories for students who go on study abroad trips. Over the years, the company has expanded its mission, listing businesses, local high schools and startup-based events as its customers. Global Threads also embraces the latest analytics technology to make the customer experience seamless and easy. Shanna Blount, assistant to the vice provost at the Center for Global Education at TU, has been a Global Threads customer for more than a year now and she raves about the startup’s creativity and flexibility. “He just knocks it out of the park every single time. The University of Tulsa is very focused on entrepreneurship and how to grow and develop companies,” said Blount, who partnered with Global Threads more than a year ago. “The reality of it is that we’ve got students wearing their designs on the other side of the world and it’s a great representation of the university and who we are. This was just the perfect opportunity for us to get in on the ground floor.”
Global Threads creates one-of-a-kind designs for its customers, such as the tropical bird graphic created for TU’s Jump Start program. Because they typically travel during the rainy period, Global Threads also made ponchos one year. Global Threads also created hats for the Global Scholars program at TU where students from all majors make three trips to Panama. The students are encouraged to become entrepreneurs and work with companies in Panama.
Universities aren’t the only ones touting Global Threads for its customer service. The company’s t-shirts have been a fixture at nearly all The Dallas Entrepreneur Center events for the last year. Rachel Chang, director of events and programs at the DEC, said Global Threads has a streamlined ordering process that makes it really quick and easy. “I can go to Kyle a week before an event, send him a picture from Pinterest, say ‘I want a shirt like this with these colors and he has me a mock up within a day and is able to get me whatever size order,” Chang said. “I don’t have to over explain anything. I just tell him ‘I want this saying or this look with this font and these colors.’” Global Threads uses predictive analytics to determine how many of each size shirt should be included in an order based on the demographics of the customers. “His sizing algorithm really helps,” Change said. “I don’t have time to figure out how many of each size I want.” For the DEC’s 2018 State of Entrepreneurship in April, Global Threads took an order for 1,000 shirts just nine days before the event at the Majestic Theater in downtown Dallas. “He delivered them right to the theater for us,” Chang said. “He really does go above and beyond to help us out.” Satisfied customers are a big reason why Global Threads continues to grow and push the envelope in the custom apparel industry. “We put customers at the forefront of what we do and how we advance,” McAllister said.
By: Nicholas Sakelaris